From Pregnancy to Family Life
A refreshed design connecting pregnancy, child development, and everyday self-care.
Built with Mobinova, Momy has expanded beyond pregnancy and baby tracking with My Body, shared care, personalized Shopping Stories, and iPhone Home Screen widgets. Its refreshed native apps bring different family profiles and everyday needs into one experience.
Pregnancy · Child development · My Body · Shared care
The Challenge
As Momy grew, a single pregnancy screen could no longer cover everyday needs. Users needed to follow a pregnancy, their children’s development, and their own care routines through distinct profiles, with relevant content close at hand.
This broader scope made clear navigation essential. Shared-care permissions, public identity in the community, and profile-relevant shopping recommendations all needed to fit a coherent experience across iOS and Android.
Our Solution
We refreshed the design with pink accents, light surfaces, and distinct cards. Discover, Forum, the central Tracking control, Shopping, and Profile give the expanded product a clear structure. SwiftUI and Jetpack Compose preserve each platform’s native interaction patterns.
We expanded tracking around pregnancy, child, and My Body profiles. Weekly pregnancy visuals, child growth measurements, feelings, and journal notes connect to that shared profile structure. My Body brings measurement history, hydration, care routines, reminders, and weekly recaps together.
Shared-care flows let profile owners invite another person and manage access. In the community, previews of public identity and badges help users understand their sharing choices.
Shopping Stories bring profile-relevant content, products, tips, and community experiences together, with saved items and progress tied to profile context. iPhone Home Screen widgets make pregnancy-week or child information glanceable and link directly to the relevant tracking screen.
Where the Product Is Today
Momy now offers a broader daily companion for family profiles and personal care alongside its weekly pregnancy guidance. Tracking, content, community, and shopping connect around the selected profile.
Momy and Mamalina continue as distinct products built on shared mobile foundations. Momy focuses on pregnancy, parenting, and tracking; Mamalina focuses on personalized text and voice conversations. This case study covers Momy’s current product scope.
- One tracking hub for pregnancy, children, and My Body
- Shared care with invitations and access management
- Profile-aware Shopping Stories and iPhone widgets
Project Gallery
September 2026 update. Feature coverage reflects the current iOS and Android sources; the gallery shows Turkish iPhone demo screens.
For organizations building on the same product foundation under their own brand, explore Momy Core. The personalized text and voice experience is covered separately in the Mamalina case study.