Charm Network

One engine for every country, artist, and event.

Mobinova proposes a centralized infrastructure layer that gives Charm Music one source of truth while preserving unique public interfaces for Poland, Turkey, Czechia, Serbia, artists, and event microsites.

Current constraint

Fragmented websites slow down every regional launch.

Separate websites create repeated content entry, inconsistent artist data, duplicated media management, uneven security, and more work whenever a new country or campaign goes live.

01 Repeated updates

Concert, artist, policy, and media changes are recreated per site.

02 Local drift

Regional teams can diverge from central brand and data standards.

03 Slow expansion

Each new market or microsite becomes another full web project.

Proposed model

A central virtual HQ with regional front ends.

The Charm Network core stores shared artists, concerts, teams, policies, media, newsletter records, and routing rules. A public, documented API lets approved teams and tools build new interfaces on top of the same trusted core.

Public web interfaces

Public API LLM-ready documentation for websites, builders, and custom front ends

Country and campaign routing

Authentication and permissions

Charm central content core

Architecture

Every node passes through one secure operating layer.

A global admin can publish network-wide updates, while local managers work inside their assigned country, artist, or event scope. That keeps expansion fast without sacrificing control.

Auth
Gateway

Charm Poland

Charm Turkey

Charm Czechia

Artist Hubs

Event Sites

CRM

Command center

Designed around the people who operate the network.

The back office is not a generic CMS. It is organized around regional music operations, with clear ownership for central, country, and artist-facing teams.

See Command Center Demo

HQ Super Admin

Owns domains, organizations, global policies, and analytics.

Country Regional Manager

Manages localized concerts, team members, ticketing, and news.

Artist Artist Representative

Updates approved assets, bios, and tour announcements.

Charm Network command center dashboard showing regions, events, artists, subscribers, and live global hub

Feature ecosystem

Shared modules, tailored per destination.

Public presence Media gallery

Press kits, images, videos, and downloads.

Business logic Concert engine

Dates, venues, sold-out states, and ticket links.

Content News and blogs

Global publishing or regional feeds.

People Team and contact

Regional offices, routing, and inquiry forms.

Compliance Policies

GDPR-ready agreements across all domains.

Growth Email and CRM

Newsletter capture from every market and campaign.

Requested feature Artist arrival reminders

Notify subscribed fans when an artist is announced for their city or preferred venue.

Live hub

A global explorer makes the network visible.

Charm can filter artists and concerts across every destination, giving the public a simple discovery surface and giving the team a clear view of network activity.

See Poland Demo

Poland Nick Cave Atlas Arena - 20 Oct

Turkey Hozier Zorlu PSM - 15 Sep

Czechia PJ Harvey Ledarny Branik - 02 Jul

Serbia Justice Kalemegdan - 22 Aug

Rollout

Build the core once, then launch markets repeatedly.

After the first delivery, new country portals, artist hubs, and event pages become configuration work instead of separate custom builds.

Phase 1 Discovery and data model

Confirm content types, permissions, markets, and launch priorities.

Phase 2 Core platform

Build admin, authentication, central content, and first portals.

Phase 3 Expansion

Add countries, artist hubs, microsites, CRM flows, and analytics.

Expected impact

Lower operational cost as the network grows.

Instant Central sync

Core updates propagate to every relevant destination.

Hours New destination setup

Country and campaign launches start from shared infrastructure.

One Management surface

Teams manage data, permissions, and publishing from one place.

Next steps

Move from concept to scoped delivery.

Mobinova can turn this proposal into a delivery plan by mapping Charm's current sites, agreeing on the first launch markets, and defining the minimum useful admin workflow.

Contact Mobinova Discovery workshop Technical scope Delivery timeline

Timeline and commercials

45 days to the first production-ready core.

The first delivery creates Charm's central infrastructure and launches the selected initial destination. Additional country, artist, or event websites can be added as regional packages on top of the shared core.

Core platform EUR 9,500

Central database, admin, authentication, content modules, and first deployment foundation.

Per website / region EUR 1,500

Each additional country portal, artist hub, or event microsite configured on the core.

Maintenance EUR 300 / month

Ongoing maintenance, monitoring, bugfixes, and small operational support tasks.

Days 1-5 Discovery

Finalize scope, roles, data model, content inventory, and launch markets.

Days 6-18 Core build

Implement authentication, admin structure, central content, and shared modules.

Days 19-32 First sites

Connect the initial region or website, front-end templates, and content workflows.

Days 33-45 QA and launch

Test permissions, migrate content, fix issues, train users, and prepare handover.

Charm Network Infrastructure