Momy App

Pregnancy & Baby Companion

Holistic guidance from the first trimester to baby's first milestones.

Momy partnered with Mobinova to evolve their women’s health platform into the go-to Turkish companion for pregnancy, newborn care, and postpartum wellbeing.

100k monthly active users within 2 months of launch.

The Challenge

Momy had cultivated a passionate parenting community, yet their legacy app struggled to keep up with rapid growth. Content prepared by doctors and midwives was trapped in manual workflows, onboarding stalled at week 12 of pregnancy, and the team lacked the analytics to personalize support once babies arrived.

To serve millions of Turkish mothers, Momy needed a resilient architecture that could scale medical-grade content, capture daily caregiving data, and launch new features across iOS and Android without sacrificing trust.

Our Solution

We led product discovery to map everyday needs from the first positive test through postpartum recovery, aligning medical experts, growth, and engineering around a unified roadmap.

Our engineers rebuilt the native apps with Kotlin and Swift, powered by event-driven services on AWS that synchronize week-by-week guidance, habit tracking tools, and localized immunization schedules in real time.

A new experimentation stack instruments onboarding, nurture journeys, and community prompts so Momy can test supportive messaging while safeguarding sensitive health data.

The Results

Within two months of relaunch, Momy welcomed over 100,000 monthly active users who now log kicks, contractions, feedings, and mood check-ins in a single companion experience.

Medical editors automate content publishing, growth teams run campaigns without developer help, and reliability engineering keeps uptime steady through nightly data surges.

100k monthly active users within 2 months
42% lift in week-8 onboarding completion
Zero customer-impacting incidents during launch week

Project Gallery

Product team collaborating on care journeys — Cross-functional squads iterate on trimester roadmaps and daily caregiver routines.

Parent tracking milestones on phone — Parents capture contractions, feedings, and growth milestones in one secure workspace.

Momy’s relaunch unifies trimester content, smart trackers, and postpartum care into a trusted companion across web, iOS, and Android. Download on the App Store or Google Play to join the community.

“Mobinova turned our vision of a compassionate companion into a measurable, scalable product. We launch confidently because every release keeps Turkish mothers at the center.”

Ferzan Ebe, Founder