Momy AI — Pregnancy Companion

The Challenge

Pregnancy information is abundant but fragmented. A search result or generic chatbot rarely knows whether someone is pregnant, caring for a newborn, or supporting a partner—and it does not naturally carry that context from one question to the next.

Momy wanted to explore a more personal interface without presenting AI as a medical authority. The product needed to combine fast answers, emotional warmth, and pregnancy context while making consent, data use, service limits, and recovery from unreliable connections visible to the user.

Our Solution

We shaped Momy AI as a standalone AI-first companion related to the broader Momy ecosystem. Dedicated SwiftUI and Jetpack Compose experiences give the product its own cream-and-purple identity while keeping account, profile, content, and community capabilities connected through gRPC services.

A resumable onboarding journey adapts to pregnant users, new parents, and partners. The selected pregnancy, child, or shared family profile becomes active context for the assistant, allowing starter questions, weekly prompts, and pregnancy cards to reflect the user's current journey.

Streaming text chat and real-time conversational voice technology share the same profile context. Instead of leaving recommendations as plain text, we introduced in-chat rich cards with product imagery, concise descriptions, save and share actions, and seller-aware affiliate links. A single offer opens directly, while products sold by multiple providers present a clear seller picker without breaking the conversation.

The experience also includes first-use AI disclosure, permission education, clear connection states, subscription and credit controls, and routes to earn or top up credits. These supporting systems make an experimental AI interaction understandable and operable as a real mobile product.

The Results

Momy AI launched as a dedicated app on both the App Store and Google Play, with native iOS and Android clients and English and Turkish localization.

The result is a coherent path from role-aware onboarding to a first question, a live voice conversation, a contextual recommendation, and a saved item—without losing the pregnancy or family profile selected by the user.

Bringing visual product discovery, saving, sharing, seller choice, and tracked affiliate CTAs directly into chat shortened the journey from a question to a relevant offer. This improved the shopping experience and increased affiliate revenue, while the backend attribution funnel measures each recommendation from actual visibility through save, open, and affiliate click.

By separating the experimental AI surface from the core Momy product, the team can evolve conversational features, access rules, and monetization placements while preserving a focused companion experience.

• Native SwiftUI and Jetpack Compose applications
• English and Turkish product experience
• Pregnancy-aware streaming text and real-time voice
• In-chat rich product cards with attributed affiliate journeys
• First-use disclosure and explicit medical limitations